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KMID : 1159320210230040403
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Korean Journal of Vision Science
2021 Volume.23 No. 4 p.403 ~ p.417
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Connotative Meaning Study of the Spectacle Cases Preferred by Customers in Their Twenties
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Park Soo-Bin
Cho In-Wha
Kim Dal-Young
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Abstract
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Purpose : This study was conducted to derive the core elements of glasses case designs preferred by customers in their twenties.
Methods : A survey was conducted in three stages for a group of college students residing in Seoul. After collecting examples of various glasses case designs and conducting a preference survey, the sensibility evaluation and factor analysis based on the SD method were performed on the derived glasses house designs, and the results were analyzed.
Results : As a result of the analysis, 8 emotional words were derived and classified by two axes on a standard of eigenvalue 1. Among the designs high-ranked in the preference survey, the first factor corresponding to the emotional language such as practical, simple, light, hard, neat, etc. as well as the second factor corresponding to the emotional language such as luxurious, round, matt, etc. were highly preferred. On the other hand, the first and second factors were low preferred among the designs low-ranked in the preference survey.
Conclusion : It was revealed that the consumer group in their twenties intend to choose the spectacle case design based on functionality and aesthetics as the main factors.
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KEYWORD
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Connotative meaning, Factor analysis, Semantic differential method, Spectacle case
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